Kolkata, June 28 (IBNS) Four years after its launch, popular Bengali entertainment channel Star Jalsa has undergone a makeover.
Unveiling its new logo and look, the channel said it has gone for a brand refresh not only in terms of its philosophy but also its content and collateral.
This June, Star India unveiled a refreshed STAR Jalsha identity. The channel refresh featured the launch of a new STAR Jalsha logo, the “Diamond Star”, that signifies power, transparency and a vibrancy of colour and emotions that the channel wants to ooze.
This is also the first time for a regional channel that a logo has been creatively designed by one of the global brand studio Venture Three, based out of London.
According to the channel officials, change is not only in the look and feel of the channel but in every department with bold lines “Isn’t change good?” taking Star Jalsha by storm.
Created by another leading Advertising Agency Ogilvy, it talks about changes in every sphere of work. The brand refresh is also being brought alive also through a disruptive marketing strategy, both in terms of creativity and scale, covering an eclectic media mix of air, OOH, Print, Activation and Digital.
Finally keeping up the Chalo Paltai (Let's change) tag line significant turning points have been incorporated in the story lines of it's mega soaps-- “Maa”– Jhilik at the crossroads decides not to succumb to the ill treatment bestowed on her.
Bahar of “Ishtikutum” decides to take up life where education would be her stepping stone and “Tapur Tupur” – re-establishes the fact that the birth of a child is an option that only a mother can choose.
In addition to this two new shows are being launched; “Aanchal” –an unique story that leaves the tale of a simple village girl who takes life head on and decides to bring justice to her family and “Care Kori na” – a coming of age love story in the backdrop of campus / college life.