Mumbai, Aug 2 (IBNS): Tourism Australia has teamed up with Singapore Airlines and SilkAir on a special promotional campaign.
The campaign features attractive airfares to Australia starting from INR 58,000 for outbound travel up to Oct 31.
The promotional fare will be available for travellers from India to six Australian cities of Adelaide, Brisbane, Darwin, Melbourne, Perth and Sydney.
Singapore Airlines is a leading carrier for travel to Australia from its network across India.
Nishant Kashikar, Country Manager, Tourism Australia, said, “Singapore Airlines is one of our preferred airline partners and we have shared a fantastic business association with them over the years. This campaign is an excellent example of a ‘One Voice’ approach of promoting Australia in conjunction with State and Territory Tourism Organisations and airline partners.”
Tourism Australia will also soon be launching a global promotional campaign, There’s nothing Like Australia, that highlights some of Australia’s best tourism attractions, experiences and products that showcase why there is nothing quite like Australia.
India is currently Australia’s 10th most valuable inbound tourism market, with 148,000 visitors spending A$867 million in 2011.
Tourism Australia has recently launched the India 2020 Strategic Plan aimed at tapping into the future tourism potential of India.
One of the world's fastest growing outbound travel markets, India could rise in annual value to up to A$2.3 billion by 2020 and deliver 300,000 annual visitors.
The total visitor arrivals for five months to May 2012 is 68,280, an increase of 5.4 percent relative to the same period in 2011 making India the 11th largest inbound market for arrivals as at May 2012.