Los Angeles, June 5 (IBNS) Software major Microsoft Corp. and sports lifestyle brand NIKE Inc. unveiled “Nike+ Kinect Training” home fitness only on Kinect for Xbox 360 at the Electronic Entertainment Expo (E3) here on Tuesday.
Featuring Nike trainers who work with some of the company’s top athletes, “Nike+ Kinect Training” is a custom training program rooted in elite Nike fitness and specifically designed to help athletes of all levels reach their potential in the comfort of their own homes.
“By combining Nike’s understanding and knowledge of great athletes with the powerful technology of Kinect, we have created a personal training program unlike anything currently available,” said Yusuf Mehdi, corporate vice president of Marketing and Strategy of the Interactive Entertainment Business at Microsoft.
“Kinect becomes the eyes for ‘Nike+ Kinect Training’ instructors, bringing a new level of engagement and personalization to the program that blurs the lines between a personal training session and a game.”
“‘Nike+ Kinect Training’ gives everyone access to the same training that we give our professional athletes. It merges our understanding of the greatest athletes in the world with the amazing sensor technology of Kinect for Xbox 360,” said Stefan Olander, vice president of Digital Sport at Nike.
“‘Nike+ Kinect Training’ will make working out at home fun and inspiring, and with its seamless connection to two huge global communities in Xbox LIVE and Nike+, you’ll always find more motivation in someone to train with or challenge.”
Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet.