Kolkata, Aug 17 (IBNS): Yogen Fruz an international chain of frozen yogurt and smoothie stores, opened its new store at the Salt Lake area in Kolkata on Friday.
This is its first store in eastern India. Yogen Fruz Vice President Carlos Campo and Master Franchisee of South and East India Rishi Bajoria inaugurated the outlet.
Carlos Campo said, Yogen Früz pioneered the frozen dessert snack business when it opened its first store in 1986. Yogen Früz is a world leader in the frozen dessert category, with over 1,400 locations operating in over 30 countries around the world, and accommodating growing demands from international clients across the globe."
"We are excited to be making our foray into the ever growing Indian market, and look forward to consumer appreciation.
Rishi Bajoria shared the thrilling experience of tremendous business success, and also elaborated on opening the first Yogen Früz store in India in the city of joy, Kolkata, to provide customers with a great, tasty and healthy snack dessert option, which is the new rage.
Bajoria said, Consumers are becoming very conscious of the health benefits of frozen yogurt over other desserts, and we are happy to be launching Yogen Früz to offer the very best in premium frozen yogurt.
He added, Whats more, Yogen Früz is extremely versatile and indeed, can be customized according to peoples tastes, to offer a more wholesome experience.
The Yogen Früz Kolkata outlet will offer tempting and exotic flavours mint chocolate chip, chocolate almond, pina colada to name just a few, which can be customized with toppings.
Bajoria said that frozen yogurt has a long way to go in India, adding that a handful of brands are present in this category, and there is room for many more.
We are confident that Yogen Früz, which is a world leader in this product category, will grow at a rapid pace in India too. We shall be opening the first couple of stores in Kolkata, and then expanding across the territory. We plan to open over 100 stores in 7 years, Bajoria stated.
Yogen Früz offers low-fat, non-fat and no-sugar delicious products like mixed frozen yogurt, which can be custom blended with a large assortment of fresh fruit right in front of the customer and topped with a variety of fruit and sweet crunchy toppings in a cup or blended into a nutritious fat-free, ice-free dairy or non-dairy smoothie.