New Delhi, Aug 6 (IBNS) Tourism Australia, a statutory authority of the Government of Australia, said it will double its marketing spend in India.
Tourism Australia has recently unveiled a new strategy aimed at tapping into the future tourism potential of India.
The India 2020 strategic plan identifies the main opportunities and sets out the approach required to build Australia’s appeal and to win future market share.
This plan predicts arrivals upto 300,000 visitors and upto AUD 2.3 bn in Spends by the year 2020.
In alignment of this long term strategy, There's Nothing like Australia campaign has been designed to be long-lasting and flexible, one that could evolve to stay relevant for target consumers in a highly competitive and fast-changing global tourism environment.
"During 2012/13, the first year of the India 2020 strategic plan, Tourism Australia will double its marketing spend in India," said an official statement on Monday.
Tourism Australia, India has launched new global promotional campaign, There's Nothing like Australia aimed at promoting Australia as a must-see destination with some of the world’s best tourism experiences.
Commenting on the campaign, Maggie White, Regional General Manager, S/SE Asia & Gulf, Tourism Australia, said: "A focused strategic direction provided by the India 2020 plan combined with the launch of the new campaign will definitely be a boost to Australia’s competitive advantage in market.”
Nishant Kashikar, Country Manager – India, Tourism Australia, said, “The positive endorsement received through authentic Indian voices in our previous campaign provided good exposure to exciting experiences that await Indian travellers in Australia.
"We are confident that this transition to the new campaign will resonate well with Tourism Australia’s urban elite target audience in India who have a desire to travel and a taste for superlative life experiences."