March 29, 2024 17:03 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
PM Modi to kickstart BJP's Lok Sabha poll campaign from Meerut | Kangana Ranaut in Mandi: 'Don't think I am a heroine, consider me as your sister and daughter' | Mayawati, Akhilesh Yadav demand high-level probe into Mukhtar Ansari's death | PM Modi has mastered art of manipulating democracy, hurting Constitution: Mallikarjun Kharge | Mafia-turned-politician Mukhtar Ansari dies of cardiac arrest at 63
Shell lubricants introduces Shell Advance Ultra Limited Edition packs

Shell lubricants introduces Shell Advance Ultra Limited Edition packs

India Blooms News Service | | 20 Feb 2017, 12:23 pm
New Delhi/ Kolkata, Feb 20 (IBNS): Shell Lubricants has introduced its Shell Advance Ultra engine oil in new limited edition packs, an official release stated.

Designed to showcase the brand’s vision for 2017, the new packaging aims at highlighting Shell Advance’s motorsports legacy and its decade long association with Ducati as the winning ingredient in their journey.

Shell Advance Ultra is Shell Lubricants’ most advanced range of motorcycle oils that, is manufactured through a revolutionary Gas-to-Liquid (GTL) process.

The new limited edition packs have been introduced for two distinct viscosity grades with Shell Advance Ultra 10W-40 and Shell Advance Ultra 15W-50.

While the packaging design for Shell Advance Ultra 10W-40 captures the brand’s motorsport association with Ducati over the last 10 years and celebrates Shell Advance the winning ingredient in Ducati’s racetrack journey; the pack design for Shell Advance 15W-50 captures Shell Lubricants’ MotoGP journey.

As part of its renewed focus on creating greater customer interaction, the new pack designs have been introduced to capture the young consumer demographic.

The new premium packaging design is part of the brand’s product strategy for 2017 to introduce a clutter breaking design and establish a distinct standout look for the products.

Speaking on the occasion, Neeraj Bhatia, Chief Marketing Officer, Shell Lubricants India said, “Today innovation in packaging design is an important aspect of retail that not only helps in creating a distinctive identity breaking through the clutter but also engages consumers in a more meaningful way."

"At Shell Lubricants’ our aim has always been to communicate with our consumers and offer them something beyond just the product. Our new collector’s limited edition packs tell the story of Shell Advance as the winning ingredient in a biker’s journey," he added.

The limited-edition packs for Shell Advance Ultra 10W40 and Shell Advance Ultra 15W50 priced at INR 827 and INR 1051 respectively, are available across the country.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.