November 23, 2024 01:48 (IST)
Rapid Metro Gurgaon joins hands with SABMiller India to promote road safety
Gurgaon, Mar 3 (IBNS): SABMiller India has joined hands with Rapid Metro Gurgaon Limited (RMGL) to promote responsible drinking and road safety.
Rapid Metro commuters will be greeted by Respect the Road – Don’t Drink and Drive Mascot ‘Traffic Tau’ with innovative messages on responsible drinking and overall road safety.
Respect the Road programme was launched in 2011 and is supported by the Gurgaon Police.
The creative programme messages will be promoted both at the platforms and inside the trains to encourage people to follow road safety rules and spread awareness to all.
Speaking about the alliance, Meenakshi Sharma, Vice President- Sustainability and Communications at SABMiller India said, “Promoting responsible alcohol behaviour is one of our key sustainable development imperatives. We are happy to associate with Rapid Metro Gurgaon to help us promote responsible drinking and road safety. The initiative should help us reach commuters in Delhi and Gurgaon who use rapid metro every day.”
Sanjiv Rai, RMGL Managing Director & CEO said, “Rapid Metro Gurgaon has been catering to its commuters providing safety and convenience. With the same thought we have partnered with SABMiller India’s ‘Respect the Road’ programme to promote responsible drinking and road safety. Through this initiative, we aim to reach out to more commuters and spread awareness about the programme.”
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Kolkata: St. Xavier's College wins Jefferson Debates 2024 Wed, Nov 20 2024
Kerala's Shaikh Hassan Khan scripts history by conquering the 7 Summits of the World Mon, Nov 18 2024
United States, India expand collaboration in education with launch of Women in STEMM Fellowship Mon, Nov 18 2024
Telangana governor Jishnu Dev Varma felicitated at music festival to honour Ustad Bade Ghulam Ali in Hyderabad Sun, Nov 17 2024
Kolkata: Rotary hosts World Polio Day with students in Gyan Manch Sat, Nov 16 2024