March 28, 2024 15:15 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
India and China discuss border disengagement: EAM | Indian External Affairs Minister S Jaishankar discusses defence, trade while interacting with Malaysian leaders | Want to return money 'looted' from poor and attached by ED in Bengal: PM Modi tells Krishnagar BJP candidate | Congress drops Supriya Shrinate as candidate for LS polls over her remarks on Kangana Ranaut | Delhi HC refuses interim relief to Arvind Kejriwal, issues notice to ED
Nickelodeon mobilizes Gen-Next to join the nations call for Swachh Bharat with Big Green Help 2015

Nickelodeon mobilizes Gen-Next to join the nations call for Swachh Bharat with Big Green Help 2015

India Blooms News Service | | 24 Mar 2015, 06:27 pm
Mumbai, Mar 24 (IBNS): Kids inspire, influence and hold the baton to the future of society. It is this kid power that Nickelodeon, a children entertainment franchise, has sought to unleash with the Big Green Help 2015.
Answering the nation’s clarion call for Swachh Bharat and taking it a step further, the pioneering pro-socio environment initiative will empower and encourage kids to save the planet and its resources.
 
The Big Green Help will provide information and tools to kids to understand the various environmental issues like conserving energy, preserving nature and fighting pollution hazards, amongst many others. 
 
Nick will make this serious topic very relevant and kid friendly with the adorable Nicktoons spreading the key message of saving the planet.
 
Commenting on the initiative, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster said, “Nickelodeon continuously engages withkids on issues that affect their lives and encouragesthem to take action. With The Big Green Help, we aim to provide them with the necessary knowledge so they can become part of the environmental solution and ensure a brighter future for themselves.”
 
Post the roaring success in the last couple of years, the Big Green Help initiative by Nickelodeon has now made its way into the digital space through an exclusive microsite (nickindia.com/BGH). 
 
The microsite will allow kids can to learn more about the environmental issues and proudly be the “Agents of Change” to make the world a healthier place The on air campaign further resonates this message and showcases  kids taking the higher ground and encouraging adults to walk the right path.
 
Nickelodeon has also launched a new chapter in their environmentally friendly challenge by opening up an online game – The Big Green Game with a goal of kindling real-world action for environmental change. The very popular Motu Patlu Nicktoons will be featured wherein they will be on a mission to clean Furfuri Nagar and make it garbage free. The new online kid’s game seeks to use social media as a tool to help educate today’s children about global environmental concerns.
 
Launched with the goal of spurring a kid-led movement, Nickelodeon also encourages kids to pledge to be green “ Refuse, Reduce , Reuse , Recycle , and take actionable stops in the real world through projects in their communities and schools.
 
 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.