Hamdard introduces RoohAfza Fusion

Hamdard Laboratories India enters the ready-to-serve beverage segment with the extension of their 100-year old iconic brand RoohAfza. At an event held in Kolkata recently, Hamdard launched “RoohAfza Fusion” for its consumers, after a phenomenal test market exercise. RoohAfza Fusion is a combination of RoohAfza with pure fruit juice. In addition to the product concept the product formulation too is quite unique & comes from the Herbal/ Unani roots of RoohAfza. Images by IBNS