December 29, 2025 09:47 pm (IST)
Follow us:
Aditya Birla Fashion signs exclusive deal with UK-based designer brand Simon Carter
Mumbai, May 13 (IBNS) India’s leading apparel and retail company Aditya Birla Fashion and Retail Limited (formerly known as Pantaloons Fashion & Retail Limited) (ABFRL) announced on Friday that it has signed an exclusive deal to bring the Simon Carter designer wear brand into the country.
Simon Carter is a London-based designer brand with a quirky English touch and retailed in some of the most exclusive department stores and independent outlets in 40 countries around the world including Liberty, Bloomingdales USA, Seibu Japan, Brown Thomas Ireland, and David Jones Australia.
Simon Carter began his career in 1985 with a wholesale business, going on to open his first store in London's famous Regents St. He was named the ‘Most stylish Man of the Year 2015’, while the brand was named the ‘Menswear Brand of the Year 2013’.
Pranab Barua, Business Head, Apparel & Retail Business, The Aditya Birla Group, said “We are delighted to join hands with Simon Carter. This deal was part of our strategic intent to grow our international portfolio and this new relationship with Simon Carter will bring London’s high fashion to the Indian market.”
He also said, “We plan to launch Simon Carter exclusive stores across the three top metros of Mumbai, Delhi and Bangalore. The brand will offer complete ensemble solutions ranging from formal wear to casual wear that will excite the most discerning Indian consumers”.
Simon Carter, Creative Director, said, "I am delighted to be partnering with the Aditya Birla Group for the highly important Indian market. We have worked together for a number of years and they are perfectly placed to use their expertise and resources to bring my brand to the Indian customer".
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Game Changer! India approves Rs. 7,280-crore scheme to dominate Rare Earth Magnets manufacturing
Mon, Dec 29 2025
Coforge just acquired Silicon Valley AI firm Encora — Here’s why it could shake up the tech market
Sat, Dec 27 2025
Big win: Tata Chemicals enters CII’s elite top 50 innovators list
Fri, Dec 26 2025
Ola Electric skyrockets! Shares jump 5% on Rs 367 crore PLI windfall
Fri, Dec 26 2025