Titled BODY X, this exclusive range of inner-wear brings together new age fabrics and international styles,all in an attempt to offer a whole new comfort to the users of the product.
Targeted at today’s men, the range looks at providing a wide selection of comfortable yet stylish vests, briefs and trunks. The collection was unveiled over a ramp presentation at The Leela Ambience Hotel on Aug 1.
Combining comfort, versatility and innovative design,BODYCARE has turned one’s personal style statement into an attractive and affordable wardrobe option. Through Body X, the brand aims at strengthening its already strong presence amongst male and female consumers.
Speaking about the launch Sanjay Dawar, Director BODYCARE India, said “Some people turn to innerwear for a comfortable and self-affirming feeling. However,Bodycare is a brand for men and women who simply seek an option that makes them feel good about themselves and their bodies.Through Body X, the brand strengthens its product portfolio and is all set to conquer the male innerwear market. We at BODYCARE,are dedicated to designing garments around the individual body needs, no matter what shapes and sizes they are. We always strive to craft our products to deliver comfort, shape and style to everybody.”
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