IBD retains Panasonic Consumer Electronics’ creative duties

Panasonic is one of the largest product manufacturers in the world, and also owns many patent portfolios.

Panasonic has designated India as the regional hub to drive growth and build deeper inroads into the fast emerging Indian subcontinent, Middle Eastern and African economies.

Panasonic had recently called for a pitch, and after a long pitch process, it decided to renew its contract with IBD.

The business will be led by Srikant Rath, COO, IBD.

The agency has an office in Gurgaon dedicated to Panasonic Consumer Electronics business where a team of 18 people services the account.

The agency handles television, beauty grooming products, sound systems and home theatre along with system solutions products like printer, projector, and cameras from Panasonic's portfolio.

The brand intends to spend around Rs. 25-30 crores in advertising the consumer electronics products this year. As the festive season is approaching, the brand is planning to launch another campaign soon.

IBD has a long standing relationship with Panasonic.

Rahul Gupta, the Founder and Managing Director of IBD talks about the first time IBD won the account, "When we first pitched for the Panasonic business in 2008, we wanted to usher a refreshing and youthful energy to the brand, thereby making Panasonic the preferred choice of Young India. The brand inferred a positive rub off when we presented a plan with Ranbir Kapoor, who was young, versatile and promising. The association with Ranbir and Panasonic too has been a long and fruitful one."