Primarc Pecan fulfilling omni-channel requirements of diverse brands
Although it’s a young company, it has already become the largest seller of FMCG, Pet Supplies and Toys on Amazon.in, touching rupees 100 crores of revenue, the company said.
Primarc Group has been a pioneer in retail and real-estate business in the Eastern India and Siddharth Pansari, Director, Primarc Group, saw a business-fit. He was certain that their distinct experience in the brick-and-mortar retail business, will help to grow this online business.
The company also partners closely with brands and supports them in placing their products on various e-commerce platforms, therefore enabling the clients to reach a much larger customer base than a typical brick and mortar store.
With e-commerce strongly entrenched in the global market and rapidly expanding in India, it is important to choose the right platform to reach the target group of buyers.
Unlike other "sellers", Primarc Pecan adopts a partnership approach -- it engages without clients and channels and are thus able to undertake a solutions-based approach to selling, thus providing optimum sales output
Primarc Pecan has business relationships with more than 300 brands across FMCG, pet supplies, toys, and fashion apparels etc. including big ticket brands such as Reckitt and Benckiser, GSK, P&G, Dabur, Mattel, Disney and Chicco, Pedigree etc.
The company provides them with end-to-end tailor-made services like cataloguing, listing in market places, digital marketing, warehousing, logistics, reports and analytics.
The company maintains transparency and helps brands increase their visibility and sales.
Primarc Pecan has an extremely experienced research and analytics team, which helps the company bridge the gaps for e-commerce partners such as Amazon and suggest new product opportunities both in terms of vertical and horizontal expansions.
The business operations are primarily focused on e-retail but depending on clients’ requirements Primarc Pecan often customises its gamut of services.
For Glanbia plc products like Isopure, BSN etc. Primarc Pecan have catered to Glanbia's e-commerce needs as well as taken its products to brick and mortar stores such as Hypercity, Metro Cash and Carry etc.
Image: PrimarcProjects facebook
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