Ride sharing company Ola launches ‘Auto Unnati’

As a part of this initiative, Ola Auto partners will benefit from Ola’s unique and comprehensive ‘Chalo Befikar’ insurance program, family welfare initiatives, and performance-based financial benefits. Built out of local insights gathered over time, ‘Auto Unnati’ is Ola’s first such program that aims to create a robust financial cover and business benefit assurance plan that enables a healthy professional ecosystem for Auto driver partners and enhances their entrepreneurial journey.

Ola’s in-trip insurance program ‘Chalo Befikar’ for auto driver partners is an industry-first initiative that provides a cover of INR 500,000 at zero-cost for every Ola Auto driver partner. It entails daily benefits in case of hospitalisation to cover business losses, takes care of outstanding auto loans, and children’s education. This program will help in achieving a sustainable livelihood, benefiting the partners and their families. Starting in Bengaluru, ‘Chalo Befikar’ will be rolled out in a phased manner to different cities in the coming months.

‘Auto Unnati’ is further strengthened by a tailor-made performance-based financial benefit program that guarantees earnings of INR. 40,000 to all auto drivers. This program has been launched exclusively for Ola Auto driver partners in Bengaluru and will inspire them to focus more on customer service and increase their earning potential.

Speaking on the launch of Auto Unnati, Siddharth Agrawal, Senior Director and Head Auto category at Ola said, “Ola has consistently co-created multiple avenues to foster entrepreneurship in the driver partner ecosystem. Our aim is to create an inclusive environment in which driver partners can operate and thrive. ‘Auto Unnati’ is a milestone program in the same direction that will offer better financial and emotional stability for thousands of auto drivers in Bengaluru. He added, “With the assurance of financial benefits and free insurance cover, Auto Unnati will elevate Auto Drivers’ overall wellbeing and that of their families.”

Speaking on the program Christy Thompson, an Ola Auto driver partner, said, “I am delighted to be a part of Ola's ‘Auto Unnati’ program that is aimed at providing increased earning opportunities as well as cater to the needs of my family and their wellbeing. I have been driving with Ola for more than 2 years now and I feel the benefits and opportunities the platform offers are immense. With the introduction of the insurance policy, I will have an assurance that if tomorrow something happens to me, my family is financially secure and that my children's education won't stop. Additionally, the business benefits will bring consistency in my earnings and help me save more and plan a better future for my family.”

Ola Auto was launched in Bengaluru in 2014. Since then, the category has seen multifold growth making it an integral part of the city’s transport ecosystem. Over the years, Ola has brought in cutting edge technology like Wi-Fi to the auto platform and has revamped the whole experience for the customers as well as drivers partners.