February 21, 2026 04:48 am (IST)
Follow us:
SpiceJet, Jet Airways top India's most reputed domestic private airlines list: BlueBytes
New Delhi, July 19 (IBNS): When it comes to flying high in reputation in Indian aviation, national carrier Air India ranks first.
SpiceJet leads in domestic private airlines followed by Jet Airways with a 34% lower Brand Rep Score.
While Indigo Airlines trails Jet with a Brand Rep Score 9% lower. In the International Private Airlines segment Singapore Airlines leads the way followed by Etihad with a Brand Rep Score 19% below the category leader.
Emirates Brand Rep Score was 27% lower than Etihad. BlueBytes in association with TRA Research (both part of the Comniscient Group), released ‘India’s Most Reputed Aviation Brands 2016’- the first in the Reputed series, and is set to launch a monthly report hereon on different sectors.
The study evaluates brand’s Reputation with a two-pronged approach of media analysis and a survey of consumer influencers.
“Reputation is a measure of the effectiveness of transmitted belief about attitudes showcasing Respect. In an industry where most players provide very similar services and the differentiators are barely a handful, having a good reputation becomes essential. A solid Reputation alone can be the distinguishing feature for Indian Aviation players to stand out from the clutter of the competition,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands.
The study was conducted within the aviation industry –21 airline brands that have measurable media coverage in India were selected for the study. BlueBytes tracked all the brands’news in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all publications.
A total of more than 30,000 articles related to different aviation brands were captured in the period between June 15, 2015, and June 16, 2016. In addition to media analysis, the consumer’s perception was also studied. This part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Commanding Respect.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Big boost for India! PM Modi announces major India–France aviation skills hub in Kanpur
Fri, Feb 20 2026
Which International ETF Belongs in Your Portfolio?
Thu, Feb 19 2026
No more tax payment hassles! Bandhan Bank unlocks instant challan and 24×7 payment access in Assam
Thu, Feb 19 2026
Tata Group joins hands with OpenAI in massive AI push to transform India and global industries
Thu, Feb 19 2026
Affordable and aggressive! Nissan launches Gravite at Rs. 5.65 Lakh
Wed, Feb 18 2026