Taiwanese laptop maker MSI starts manufacturing in India at Chennai unit
Chennai: Taiwanese laptop manufacturer MSI announced on Tuesday the launch of its manufacturing operations in India at its first facility set up in Chennai.
In alignment with the "Make in India" initiative, MSI will roll out locally-produced versions of two laptop models – the MSI Modern 14 and MSI Thin 15, reported PTI, citing a company statement.
"India has become one of MSI's fastest-growing markets, with the brand consistently expanding its presence across the country.
"As demand for high-performance laptops continues to rise, MSI is excited to contribute to India's thriving tech ecosystem by offering locally manufactured devices that meet global standards," the statement added.
To improve product accessibility in India, MSI is expanding its retail presence, including increasing the number of laptop brand stores and ensuring availability at Croma and Reliance Retail outlets, it said.
The India-made Thin and Modern series laptops will be priced at Rs 73,990 and Rs 52,990, respectively.
Looking ahead, MSI said it aims to launch more powerful configurations of the Thin series to cater to the varied demands of Indian customers.
"India has long been a key focus for MSI, and the country's growing demand for high-performance laptops has been integral to our decision to begin manufacturing locally.
"We are confident that this will mark the beginning of a new era in MSI's journey and help penetrate the Indian market further while enhancing operational efficiencies and contribute to India's journey as a global leader in technology," said John Hung, NB General Manager, MSI India.
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