Tanishq introduces Zyra collection
Drawing inspiration from the fresh blossoms of spring and intricate petal and floral details, the collection is crafted in white and yellow gold and studded with white diamond and colour stones.
The collection starts at a range of Rs. 25,000 onwards.
Each piece in Zyra collection has been inspired from the patterns of flowers like Sunflower, Lily, Hydrangea, Gerbera, Chrysanthemum and Rose.
Displaying an exquisite ensemble of more than 130 unique designs, Zyra comprises of diamond jewellery pieces across necklace, bangles, earrings, rings and pendant sets.
Zyra is available at all the Tanishq stores across India.
Commenting on this launch occasion of Zyra ,Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Division, Titan Company Limited said: “Tanishq has been in the forefront of introducing new age diamond jewellery for women of diverse jewellery tastes. We are delighted to present a collection with innovative and uniquefloral designs that represents every woman’s personality, crafted in real diamonds. Zyra is for the contemporary Indian woman, who considers jewellery to be an extension of their personality. Celebrating women, this collection fuses the elegance of diamonds with iconic floral designs.”
He further added, “Zyra is an additional to Tanishq’s elaborate diamond jewellery collection which offers best in class diamonds and spectacular designs. Using only the finest quality and ethically soured diamonds, this collection is artistically crafted to woo women at an unbelievable price range.”
Speaking on the occasion, Revathi Kant, Associate Vice President, Design and Innovation, Jewellery Division, Titan Company Limited, said: “Spring signifies new life, beauty, strength and purity and our jewellery offerings embodies each of these traits. At Tanishq our aim is to design jewellery which is best in class, unique and will cater to the diamond jewellery needs of our customers. Zyra collection is inspired from intricate floral and petal patterns which makes it very vibrant, simple and yet timeless which celebrates the beauty and energy of every woman.”
“Every piece in Zyra collection is backed with detailed research on floral trends across the globe and diamond jewellery requirements of modern Indian women. We are confident that Zyra will have an appeal to women across India.” Revathi said.
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