February 17, 2026 03:20 am (IST)
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Fiama Di Wills launches Shower Jewels designed by Masaba
Kolkata, Dec 12 (IBNS) A gemstone bath collection exquisitely designed by one of the youngest Indian designers Masaba Gupta in collaboration with ITC’s Laboratoire Naturel was launched at the city’s Wills Lifestyle store on Tuesday.
The infused shower gel collection claims it redefines the parameter of luxury bathing and extensive skin care.
The Fiama Di Wills “Shower Jewels” introduces luxury bath care infused with skin care Billed as a unique combination of delight and design, the luxury range introduces three variants –“Ravishing Ruby”, “Shimmering Diamond” and “Aquamarine Agleam”.
Infused with exquisite gemstone dust, each of these shower gels has a unique gel formulation enriched with skin conditioners, to give youthful skin.
All three variants are designed to deliver the Fiama Di Wills brand core of timeless youthfulness.
Masaba Gupta is the daughter of West Indian cricketer Viv Richards and Indian actress Neena Gupta. She is well known for her quirky prints and young designs. Her designer label “Masaba” made her debut in the Lakme Fashion Week 2010.
Talking about the”Shower Jewels” collection of Fiama Di Wills, the designer said, “It is a very precious collection of Shower Jewels as it is inspired by exquisite gem stones setting the parameter of luxury bathing and taking care of skin.”
Sandeep Kaul, Chief Executive, Personal care product Business, ITC Limited, stated, “The Fiama Di Wills Signature series has been a phenomenal success since its launch in October 2012. In its third year we are happy to introduce Fiama Di Wills Shower Jewels, a precious gemstone bath collection designed by the e. The eclectic designer Masaba Gupta. The range is an embodiment of the brand philosophy of timeless youthfulness.
Tollywood actress Tridha Chowdhury also glammed up the occasion along with the youngest Indian designer.
(Reporting by Prashanti Banerjee, Images by Avishek Mitra)
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