Ranveer Singh performs his new JACK & JONES rap song
The entire flagship store's façade was converted into a giant LED screen, allowing fans and passers-by to view Ranveer's performance live.
JACK & JONES also announced Ranveer as their new brand ambassador.
On ground at the event, the apparel company offered fans the opportunity for a denim makeover.
This makeover was kickstarted by the actor, who called five lucky men on stage, to dump the denims they had on, into a giant bin, and presented them with a brand new pair of JACK&JONES denims.
The strong and snappy lyrics of the song invite listeners to boldly display their true personality and celebrate the power of inner strength – no holds barred.
As the name suggests, it stands for a ‘who-gives-a-damn attitude’ and is a clear call-to-action for fans, to shun all inhibitions and follow their gut, irrespective of what the world says or the consequences.
The foot-tapping rap sequence has been entirely written and sung by Ranveer himself.
Speaking about the launch, Vineet Gautam - Country Head, BESTSELLER said, “Ranveer Singh’s presence always manages to create an electric atmosphere amongst consumers and that’s exactly what we witnessed today at the launch of “Don’t Hold Back”. The crowd was awestruck and completely spellbound, as they watched their favorite Bollywood actor rap the new single, live for them, for the very first time. His enthusiasm and energy is unmatched, making him the perfect icon for a brand as edgy and rebellious as JACK & JONES.”
Sharing his experience, Ranveer said, “Performing this song live for my fans was an absolutely unbelievable experience. I have written the lyrics and sung the rap myself, which is what made this experience doubly special. My reason for associating with JACK & JONES’s campaign ‘Don’t Hold Back’ was simple, because it resonates so completely with my own personal philosophy. I firmly believe that the youth today need to hear this song and its message about following ones heart, and not giving a damn about “log kya kahenge”! I am grateful to JACK&JONES for giving me the opportunity to share OUR message with youth today!
Video link: https://www.youtube.com/watch?v=oyFm5UQXS4s
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
