Australia collaborates with Shikhar Dhawan to boost up tourism industry
Sydney, Nov 28 (IBNS): Australia has collaborated with Indian cricketer Shikhar Dhawan with an aim to boost up their tourism industry and give a push to their 'UnDiscover Australia' campaign.
Tourism Australia has collaborated with Dhawan basically to encourage Indian travellers to spend their holiday by actively participating in multiple experiences and sharing his personal moments with his over 11Mn social media followers.
Dhawan, who is now in Australia on a cricketing-mission, spent time sailing and took a boat ride cruising along the beautiful waterway with unparalleled views of the Sydney Opera House and Sydney Harbour Bridge.
Speaking about his experience, Dhawan said: "While I’ve strolled around the spectacular Sydney Harbour several times, it is for the first time that I’ve indulged in taking a yacht ride across, and it definitely is a great way to experience the two amazing Sydney icons. During all my previous visits to Australia, I’ve always been fascinated by the natural beauty, unique wildlife, iconic attractions, and the multicultural cities.
"It’s easy to see why it is so popular as a holiday destination for Indians and some of my personal favourite family holiday experiences are also from Australia - including an unforgettable visit to the Great Barrier Reef, sipping the best brews in the lanes of the coffee capital of the globe – Melbourne, and meeting the world’s happiest animals – the quokka at Rottnest Island near Perth."
Tourism Australia has partnered with five full-service and low-cost airlines to launch the fifth version of its industry-first initiative, the Great Australian Airfare Sale featuring return economy class airfares starting from just Rs 25,000*, which are offered by leading airlines such as Air Asia X, Air India, Jet Airways, Malaysia Airlines, and Qantas.
Arrivals from India to Australia grew by 19 per cent for the year ended Sept 2018 with an influx of 345,500 visitors, compared to same period last year, making India the 8th largest inbound market for Australia.
Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia said: "India is currently Australia’s fastest growing inbound market for visitation, and given the enormous potential, it is being nurtured for sustained growth through focussed consumer driven initiatives.
"Content related to cricket, and cricketers is very favoured by our target audiences in India, and it is great to be able to share a glimpse of Australia through one of the most popular players of the current Indian team. Shikhar is widely followed on social media and having spent personal time in Australia makes him a great advocate to share his own travels and experiences, thereby inspiring Indians to choose Australia as their next holiday destination."
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