March 28, 2024 21:14 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
'To browbeat and bully others is vintage Congress culture': PM posts after 600 lawyers write to CJI | Comments on our electoral, legal processes completely unacceptable: India on US' remarks over Kejriwal arrest | Delhi High Court rejects PIL seeking removal of Arvind Kejriwal as CM | MHA extends AFSPA in 3 districts of Arunachal Pradesh for 6 months | Encourage fair, transparent and legal process: US comments again on Kejriwal's arrest
A New Way to Take Care of your Investment Decisions with Just One Click

A New Way to Take Care of your Investment Decisions with Just One Click

Guest Post | @indiablooms | 28 Nov 2019, 07:55 am

As technologically advanced human beings, it is our natural instinct to strive for easy and reliable options to get our jobs done. Automation and sophisticated software programs have thus become an integral part of our landscape.

With urbanization and increasing work pressure, we seldom find space for ourselves and hence we seek help through different mediums. While we look for convenient options for almost everything in life, why not look for easy and convenient investment options too? Investing your hard-earned money in right place is often a tough decision and to simplify your investment process, ICICI direct has come up with exciting investment solution know as ‘One Click Investment’.


One Click is a recently launched investment tool offered by ICICI direct and its fundamental aim is to help investors with a pathway through the maze of financial investment options such as mutual funds. It offers several key features that enhance the user experience and provide research backed solutions to achieve a positive return.

In particular, it offers -

• Access to a basket of Mutual Fund schemes which are research-backed
• Offers opportunities across the spectrum from 100% equity to 100% debt options
• The ability to easily map your goals
• A system that recommends schemes along with buy or sell option
• No transaction fees


Save time on your research

There are so many potential investment options to consider if you are looking to grow your money by achieving decent returns. There are numerous factors to be taken into consideration such as your financial aspirations as well as specific goals and timelines.

One Click is intended to help you set these important parameters and do the leg work for you with regards to identifying suitable investment opportunities that align with your medium and long-term investment goals.

How it works

In simple terms, it is an instrument designed to provide targeted research relevant to the category of customer you are, meaning that when you log into the system, you will find multiple investment baskets catering to different goals. You are free to choose the investment portfolio that you find most suitable and relevant for yourself.


By offering a basket of investments, One Click provides an investment opportunity for every type of investor. Here is an overview of what the baskets offer-

Maximiser - A diversified portfolio that provides exposure across Large, Multi, Mid, and Small Cap schemes.

Builder- This is a portfolio more biased toward equity with a cushion of debt in order to produce lower volatility.

Stable - As the name suggests, the portfolio offers in-built stability as a result of its higher allocation towards debt schemes and minimal exposure to equity.

50-Fifty - This fund aims to mix a perfect blend of growth and stability by balancing the portfolio equally between equity and debt.

Secure -If you are looking for a portfolio with a safety net this is the one to choose as it is heavily biased toward corporate bonds, backed up with short term bond funds.

Tax Saving - Does what it says on the tin. This portfolio is about investing in tax saving equity schemes.

Outperforming benchmarks

The primary aim of One Click is to offer you the chance to keep on top of their investments and see exactly where you stand at any point in time, while also managing to outperform benchmarks.

There are several viable reasons why One Click portfolios have been able to achieve more returns than benchmarks.

ICICI direct uses a variety of qualitative and proprietary analysis tools and systems to try and ensure that they maintain that vital investment edge and they then pass on the results of their research so that investors are guided toward the most suitable mutual funds which are expected to deliver premium performance and superior investment returns.

Constantly monitored

Financial markets are constantly evolving and responding to geopolitical events and the value of funds can rise and fall in response to these situations.

This also means that an individual fund’s performance can vary and investors need to remain vigilant when it comes to knowing when it might be wise to switch around your portfolio to keep ahead of the curve.

Whether you are risk-averse and accept steady returns as a consequence or are prepared to take calculated risks to potentially achieve a greater profit, it is reassuring to know that One Click is able to tailor their service to cater to your specific needs and goals by offering a variety of different options.

Investing can be a complicated and confusing process but this service does offer a simpler way of trying to take care of your financial future and all it could take is just one click to sort it if you decide to let them take care of your investment portfolio.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.