Flipkart partners with Gujarat State Handloom and Handicrafts Development Corporation Ltd. to promote local handicrafts

The MoU was signed in the presence of Vijay Ramniklal Rupani,Chief Minister of Gujarat at an event in Rajkot. 

Flipkart Samarth aims at bringing thousands of artisans, weavers and craftsmen from across the country into the fold of e-commerce, and helps them set up their business on the Flipkart Marketplace in an efficient, transparent and cost-effective manner.

As part of this MoU, GSHHDC and Flipkart will work together to enhance business and trade inclusion opportunities for artisans, weavers and craftsmen in Gujarat. Eligible sellers under GSHHDC will receive training and incubation support from Flipkart in the form of onboarding, business insights, dedicated seller support and warehousing. 

Commenting on the MoU, Mahesh Singh, Managing Director, GSHHDC, said, “The MoU with Flipkart is the start of a new era for Garvi Gurjari. The handloom and handicraft artisans living in remote areas of Gujarat will now be able to use Flipkart’s platform to expand their market reach. Along with marketing their products, the artisans will also gain valuable knowledge about developments in designs, colour patterns and selling techniques from the platform. We thank Flipkart for introducing Samarth in Gujarat and look forward to its success.”

“We are delighted to partner with the Government of Gujarat to give the state’s artisans and weavers the opportunity to fulfil their aspirations and take their businesses pan-India. Flipkart Samarth initiative is designed to help underserved communities and boost local entrepreneurship through a transparent, efficient and cost-effective marketplace model. We are thankful to the Government of Gujarat for its support in bringing the benefits of Samarth to the thousands of handloom artisans and weavers in the state. With every artisan who becomes a part of Samarth, we take a step further in making e-commerce more inclusive for all Indians and contributing to the economic growth & prosperity in the country,” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.