Kashmir Business Jammu and Kashmir: young entrepreneur from Shopian selling apples online
Shopian: A young entrepreneur from Jammu and Kashmir's Shopian region is selling apples online.
He has started the initiative after bringing much-needed reforms in the fruit’s packaging at par with global standards.
30-year-old Adnan Ali Khan, a resident of Pinjoora village in Shopian, has now emerged as a local hero by setting up a supply chain that ensures fair prices to farmers by helping them sell their products online, reports ANI.
Khan, a fourth-generation farmer from his family, completed engineering and MBA and is now doing his PhD on 'value addition, planning and marketing of Kashmiri products', the news agency reported.
“I am providing strategic support to my father. The idea is to sell apples with quality packaging. We have a single apple pack or a larger pack with more apples. I want this apple packaging concept to be used by all orchardists. Kashmir growers should develop the art of packaging themselves and market it globally,” Khan told ANI.
“The concept came to my mind 10 years back but I could not implement it due to some situation then. This year, I decided to take it up with the help of my friend Danish. We brought the packaging equipment from Gujarat. We did a test sample and sent some samples to the Department of Horticulture. Later, we launched it in online and offline modes. I also got an award for Lieutenant Governor for the initiative,” he said.
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