myBillBook | Manoj Bajpayee SMB Neobank FloBiz ropes in Manoj Bajpayee as brand ambassador for myBillBook
Kolkata/IBNS: FloBiz, a fast-growing neobank for Indian SMBs, has announced its association with Padma Shri awardee actor Manoj Bajpayee.
The Bengaluru-based fintech aims to accelerate its outreach to the SMB sector and promote the adoption of its flagship product myBillBook - a simple to use GST billing and accounting software - with Manoj Bajpayee as the brand ambassador.
FloBiz released a set of ad films, the first of which launched on 24th Oct 2021, featuring Manoj as a businessman with satirical takes on the day-to-day problems that business owners face while running their enterprises, particularly invoicing, collection of pending receivables and inventory management.
The ‘Business Ko Le Seriously’ campaign highlights how digital solutions can improve performance and power growth in a small business. Created by Tilt Brand Solutions, the campaign will go live across several media platforms, including OTT, TV, OOH, social media, websites and mobile applications.
“The ‘Business Ko Le Seriously’ campaign is our first step towards creating a relatable and trustworthy brand for myBillBook, targeting ambitious business owners across the country," said Rahul Raj, Co-founder and CEO of FloBiz.
Link to the ad campaign: https://www.youtube.com/watch?v=IDJlLZfYKj8
Shriram Iyer, co-founder and chief creative officer of Tilt Brand Solutions, said, “The FloBiz team was very clear about the brief right at the outset. As a brand, they genuinely believe in the power of SMBs and their impact on our economy.
"However, while these business owners have big ambitions and strong drive, they lack the necessary technological tools that are otherwise available to bigger companies and corporations.
"This led us to realise that what the SMB owners need is a nudge in the right direction to propel their businesses by adopting a powerful software like myBillBook. "
Since its launch in January 2020, myBillBook has been downloaded by over 6 million businesses to digitise invoicing, streamline bookkeeping and automate workflows.
The business software has become the companion of choice for business owners, with more than a million monthly active users who record over $1.1 billion worth of transactions on myBillBook every month.
The fast-paced growth trajectory of FloBiz has resulted in two back-to-back fundraises for the company this year - $31 million Series B led by Sequoia Capital India and US-based Think Investments in September 2021 and $10 million Series A led by Elevation Capital and existing investors in March 2021.
The company is also looking to triple its engineering, product and data teams within the next six months as it continues to develop and introduce more features on myBillBook.
All the ad films featuring Manoj Bajpayee will also be released on all the social handles of FloBiz & myBillBook.
YouTube - https://www.youtube.com/c/FloBizOfficial
Facebook - https://www.facebook.com/mybillbook.in
Instagram - https://www.instagram.com/mybillbookofficial/
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