Car Tyres Millennials prefer complete online journey for purchasing tyres : CarDekho Survey
Kolkata/IBNS: Consumers are increasingly researching and booking tyres online to be delivered and fitted at their doorstep as per a CarDekho survey.
The survey to understand the Tyre buying behaviour of consumers found that millennials are ready to pay a nominal fee for the convenience of purchasing tyres online and having them delivered at home to avoid exposure during the Covid pandemic.
It is interesting to note that close to 20 percentof all respondents irrespective of age and geographical location opted for a complete online journey, i.e. they will research and purchase online.
Over 60 percent of respondents across age groups prefer the convenience and are ready to pay and get their tyres delivered at their doorstep.
This is a big change from the past where consumers visited dealers and discussed their best options and got the new tyres fitted at the dealer’s store.
More than brandor price, safety is now the top priority when it comes to tyre purchase.
However, while most respondents have gone online for research and educating themselves before their purchase decision; but when it comes to fitment, more than 80 percent respondents would still visit a local workshop or a dealer to get their tyres fitted.
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