Multiplex PVR Cinemas, a film exhibition company in India, on Thursday announced the launch of its multiplex in Rourkela, the first in Odisha.
Strengthening its footprints across key markets, the newly launched 6-screen property at Forum Galleria Mall is integrated with theatrical solutions and a host of personalized hospitality services to offer a cinematic experience.
With this opening, PVR Cinemas marks its debut in the state of Odisha and consolidates its foothold in the East with 51 screens across 12 properties in 5 states.
Located in the steel city of Odisha, the new property has a total seating capacity of 987 audiences and has last row imported recliners with leatherette upholstery, USB charger, swivel table for dining in convenience providing utmost comfort to guests.
In addition, a wide range of gourmet delicacies served in the luxury of comfortable recliners further adds to the property’s unique offerings.
The six-screen property is equipped with cutting-edge cinematic technologies including 2K RGB+ Laser projectors for ultra-high resolution and brightest images, Next-Gen 3D screens for visibly deeper 3D content and Dolby 7.1.
Commenting on the announcement, Ajay Bijli, Chairman and Managing Director, PVR Limited said, "Our endeavour is to craft new experiences and innovation for movie lovers across the country. We are extremely delighted to introduce PVR Cinemas in the state of Odisha, which reiterates our commitment to strengthen our presence beyond metro cities.
"We are consciously foraying into the rapidly expanding sub-urban markets to address the growing demands for the big-screen experience. With a strong film line up and a huge pent-up demand from movie connoisseurs, we are ready to welcome audiences to our safe and secure cinemas for an unmatched movie-viewing experience."
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