On transformation path, Air India eyes 3x rise in international market share
Air India has launched its revival plan 'Vihaan.AI' as the loss-making airline aims to own 30 percent of both the domestic and international markets, its MD and CEO Campbell Wilson has said, according to media reports.
Taken over by Tata Group in January 2022, the company plans to grab the target market share by 2025, he added, a report in the media said.
Air India's current share stands at 10 percent in the domestic market and 12 percent in the international market.
'Vihaan.AI' is a comprehensive transformation plan with a detailed roadmap for the next five years, Campbell said, stated the report.
The airline is working on restoring lost reputation and the signs of progress have started to show, he said.
The airline will triple its fleet in the next 5 years, he said.
The airline will be inducting 5 wide-body Boeing and 25 Airbus narrow-body planes over the next 15 months. The aircraft being leased are 21 Airbus A320 neos, 4 Airbus A321 neos and 5 Boeing B777-200LRs, according to the report.
Air India's narrow-body fleet stands at 70 aircraft. Out of them, 54 are in service and the remaining 16 aircraft will progressively return to service by early 2023. The wide-body fleet stands at 43 aircraft, of which 33 are operational. The rest will return to service by early 2023, the company had said in September.
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