November 23, 2024 07:16 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
'Third World War has begun:' Ex-Ukraine military commander-in-chief Valery Zaluzhny | UK-India Free Trade Agreement negotiations to resume in early 2024 | UK can arrest Benjamin Netanyahu if he visits country based on ICC warrant | Centre to send over 10,000 additional soldiers to violence-hit Manipur amid fresh violence | Chhattisgarh: 10 Maoists killed during encounter with security forces in Sukma
Etihad Airways ropes in Katrina Kaif as its new brand ambassador
Etihad Airways

Etihad Airways ropes in Katrina Kaif as its new brand ambassador

| @indiablooms | 13 Sep 2023, 12:45 am

UAE's national airline Etihad Airways has roped in Bollywood superstar Katrina Kaif as its new ambassador.

Katrina's association with the airline will be unveiled through a series of videos to be showcased across Etihad and Katrina’s social channels.

Commenting on her new collaboration, Katrina says, "The airline's commitment to excellence and its dedication to bringing people together resonate with my own values.

"I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey."

Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, shares, "Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents, while celebrating our commitment to uniting cultures and communities.

"With her remarkable journey and global recognition, we're not only showcasing Etihad's offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India."

As the brand ambassador for Etihad, which now serves eight Indian cities, Katrina will be featured in a series of campaign videos that will highlight the airline's "commitment to unparalleled comfort, flawless service, and seamless global connectivity".

The first video from the collaboration to be unveiled features Katrina on board Etihad’s newest A350 aircraft, offering a cinematic journey filled with emotions akin to a Bollywood film – featuring drama, love, and delightful surprises.

The video also highlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, beautifully encapsulating the very essence of Etihad's unwavering commitment to excellence.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.