Spanning over 45 days, the contest aims to connect with lakhs of people, felicitate artists who will be handpicked by an eminent jury and support social causes through donation of the proceeds from sale of select entries.
Anyone above four years of age can take part in ‘Creative Masters’ by submitting their drawing online at www.icicibank.com/creativemasters.
The participants can also choose to sit and draw at any ICICI Bank branch on ‘Creative Saturday’, planned on August 8, 2015 and upload their entries on the spot.
Speaking on the initiative, Rajiv Sabharwal, Executive Director, ICICI Bank said: “It gives me immense pleasure to bring to our customers the second season of ‘Creative Masters’ programme which offers the participants an opportunity to support a social cause through their own expression of art. Through its first season of ‘Creative Masters’, ICICI Bank has donated Rs 10 lac to support social causes through GiveIndia. With over 3,00,000 registrations within the first few weeks of the launch, we believe this initiative has influenced large number of people.”
"Select entries will be offered for sale and the proceeds will be donated to support social causes through ‘GiveIndia’, a not-for-profit organisation that aims to provide resources to credible non-governmental organisations," read an official statement.
The jury includes G. G. Waghmare, Dean of Sir J.J Institute of Applied Arts and Uday Parkar, co-founder of Breathing Space, an advertising agency.
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