March 29, 2024 17:51 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
PM Modi to kickstart BJP's Lok Sabha poll campaign from Meerut | Kangana Ranaut in Mandi: 'Don't think I am a heroine, consider me as your sister and daughter' | Mayawati, Akhilesh Yadav demand high-level probe into Mukhtar Ansari's death | PM Modi has mastered art of manipulating democracy, hurting Constitution: Mallikarjun Kharge | Mafia-turned-politician Mukhtar Ansari dies of cardiac arrest at 63
Vodafone Foundation partners with Magic Bus

Vodafone Foundation partners with Magic Bus

India Blooms News Service | | 17 Oct 2015, 03:55 pm
Kovalam, Oct 17 (IBNS) Vodafone Foundation, the philanthropic arm of Vodafone, in partnership with NGO Magic Bus

India Foundation (Magic Bus), has helped in transforming the lives of 5,000 marginalised, rural  children from Thiruvananthapuram district, using an innovative ‘childhood to livelihood’ approach. With a focus on activity-based learning sessions delivered by local mentors, this programme, specially developed by Magic Bus, aims to inculcate health and fitness as a culture in the lives of children from the tribal, coastal and rural communities.

The programme generates awareness about key issues related to health, education, nutrition and personal hygiene amongst children.Magic Bus, supported by Vodafone Foundation, trains local volunteers to become mentors to the children.

In continuation with this approach, a special campaign promoting ‘Healthy Active Living Among Adolescent Girls’ was today, formally launched by the Chief Guest, Shashi Tharoor, noted author, former Union Minister and currently the Member of Parliament from Thiruvananthapuram. 

This campaign is designed to promote greater awareness about active play amongst adolescent girls; educate children, parents and school authorities about the benefits of physical activity and advocate about the need for healthy food habits.

As a part of its commitment to harness the power of mobile technology to address social challenges, Vodafone Foundation is helping Magic Bus to implement, track and monitor the programme, through a specially developed mobile-based system

Affirming Vodafone’s commitment to the programme, Abhijit Kishore, Business Head- Kerala, Vodafone India, said “The right to play and indulge in sport and games is a basic right of every child. Sport helps develop the physical, mental and emotional quotients of children, even as it helps build focus and increase concentration. At Vodafone, we remain committed to leverage our capabilities and resources in partnering with the government and the social sector to play our due role in fostering development. I am confident that the ‘Healthy Active Living Among Adolescent Girls’ campaign will help bring about a positive change in the lives of the young ladies in Thiruvanathapuram.” 

Thanking Vodafone for its support and contribution, Pratik Kumar, CEO, Magic Bus India Foundation, “The Vodafone Foundation-Magic Bus campaign aims to make sure adolescent girls growing up in Kerala have all the rights and priviledges that will help them grow up healthy and confident. We are very happy to be partners with Vodafone and cherish their belief in our approach and work.”
 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.