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LetsShave brings global grooming products leader Dorco to India

LetsShave brings global grooming products leader Dorco to India

India Blooms News Service | 27 Nov 2015, 08:19 pm
New Delhi, Nov 27 (IBNS): Global brand Dorco has now entered the Indian market riding on LetsShave. By bringing Dorco to India, challenger-brand LetsShave plans to shake up the Indian shaving market which currently enjoys an almost monopolistic single-player dominance.

LetsShave will provide an exceptional shaving experience to Indian by providing them quality shaving products at the right pricing.

Dorco has been manufacturing the highest quality blades since 1955 that are sold to over 100 countries across the world.

Talking about LetsShave its founder and CEO, Sidharth Shankar Oberoi said, “The Indian users are very discerning. They are fully aware of all the international trends. LetsShave was born based on the growing discontent and anger of the Indian shaving community who were paying for highly overpriced products. I wanted to bring more economical and smarter options for people so that they don’t have to think twice before getting a fresh blade shave.”

Speaking on the market potential, Sidharth further said, “The Indian shaving market is estimated at around Rs 2000 crores with a YOY growth of roughly 10%. We aim to capture 10% of the market in the next 3 years, and given the current trends we are quite optimistic that this is easily achievable. Indian men’s grooming products market is expected to grow at a CAGR of 20% till 2020 where shaving products will control the largest market share in terms of revenue."

Talking about ecommerce as a platform of choice, Sidharth said, “the overall ecommerce market in India is booming – buyers love the cost-effectiveness and convenience factor that the online platform provides. It cuts middlemen and overheads, and saves time by providing anytime, anywhere convenience. The website has been up for the last 2 months and we have made tremendous traction and sales without any outward communication or marketing support. This in itself is indicative of the potential and possibilities.”


 

LetsShave brings global grooming products leader Dorco to India

India Blooms News Service
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