The bank had tied up with major hospitals and blood banks to provide technical assistance.
People from all walks of life, including bank employees, customers, corporateexecutives,and collegestudentscame forward to donate blood. Many of HDFC Bank’s top management were among the first donors of the day.
This year, HDFC Bank reached out to corporates, by setting up blood donation camps at their premises. More than 200 companies participated in the initiative including some of the biggest names of India Inc.Following the tremendous response from the youth of the nation over the last three years, the bank increased the number of participating colleges this year to 750.Participation from college students in HDFC Bank blood donation has increased from 20,507 in 2012 to 41,304 in 2013 and then to 67,871 in 2014.
“As a socially responsible corporate citizen, we wish to do our part to narrow the gap in demand and supply of blood. It is a life-saving resource which has no substitute,” said Mr. BhaveshZaveri, Country Head, Operations, HDFC Bank. “We thank everyone who has come forward this year and helped us in our mission to maintain safe and stable blood supply.”
In its ninth year, the campaign is part of the Bank’s overarching social agenda of making a difference to peoples’ lives. HDFC Bank started this initiative in 2007 when over 4000 people volunteered for this cause. Since then the camp has grown in size and stature. In 2014, the bank collected 1,28,642 units of blood from 1,55,599 participants at 1987 collection centers at 913 locations.
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