November 06, 2024 05:21 (IST)
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Yes Bank ranked in top 500 Global Banking Brands List by The Banker
Mumbai, Feb 26 (IBNS): Private Sector Bank Yes Bank has been ranked in the Top 500 Banking Brands globally by The Banker in association with Brand Finance.
Yes Bank stands 4th globally in the list of ‘The highest leap by rank’.
The bank’s brand value has increased by 67% vis-à-vis 2015. Additionally, the Brand Strength for the bank has increased from AA- to AA+.
The evaluation criteria for the study included Brand strength, Brand Revenue and Royalty rate.
Speaking about the recognition, Rana Kapoor, Managing Director & CEO, Yes Bank said “It is a significant pride and honor for YES BANK to receive this coveted recognition from The Banker. Since inception, YES BANK has established itself as a truly differentiated Financial Brand with a strong focus on the mission critical pillars of Quality driven Growth, Innovation and Responsible Banking. We continue to evolve into a DIGITAL bank with an uncompromising vision of Building the Finest Quality Bank of the World in India by 2020.”
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