November 05, 2024 19:34 (IST)
Follow us:
New Delhi /Kolkata, Mar 15 (IBNS): Voltas Limited, India's premier room air conditioner brand from the house of Tatas, reinstated its leadership position by introducing the new 'Voltas All Star ACs', on Tuesday.
"The “Voltas All Star AC” range carries the core value proposition of “Run 2 ACs at the cost of 1 AC ” This is based on its unique ‘Steady Cool’ compressor which runs on a ‘two stage inverter’ technology," a company statement said.
Commenting on the “All Star ACs” launch, Pradeep Bakshi, President & Chief Operating Officer, UPBG & M&CED, Voltas Limited, said: “Voltas has the highest brand equity in cooling and comfort appliances, and leads the market in ACs. Consumers have developed a preference for energy efficient ACs (like Inverter ACs) which are now the fastest growing category in the AC industry."
"With the launch of our unique Voltas 'All Star AC' range, we aim to better our value proposition for our consumers by leveraging our unique 'steady cool compressor' which leads to uniform cooling & hence gives more savings to consumers. This new range of ACs showcases our capability to convert consumer insights into real-time technologically superior products,” said he.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
JSW Steel and South Korea’s Posco to invest Rs 65,000 cr in 18 MMT steel plant in Odisha Tue, Nov 05 2024
GRSE is building 17 warships for Indian Navy, says MD at keel laying of Next Generation patrol vessels Tue, Nov 05 2024
Boeing US West Coast factory workers accept new contract, ending seven-week strike: Report Tue, Nov 05 2024
Xiaomi India president Muralikrishnan resigns as brand aims to reclaim smartphone market leadership Tue, Nov 05 2024
Noel Tata joins Tata Sons board, becomes first Tata family member since 2011 to serve on both boards at once Tue, Nov 05 2024
India's diesel market signals warning as growth slows down Tue, Nov 05 2024
Mahindra debuts Electric Origin SUVs Mon, Nov 04 2024