April 27, 2024 09:22 (IST)
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Smartphones dent point-and-shoot camera market in a big way says ASSOCHAM report
New Delhi, Apr 28 (IBNS) The Associated Chambers of Commerce & Industry of India (ASSOCHAM) in a report published on Thursday said that sale of digital cameras with heavy discounts have drastically dropped to mere 35% in the last one year whereas the demand of smartphones has increased by over 120%.
In its latest study, ASSOCHAM pointed out that smartphone sales almost more than doubled from 44 million units in 2013 to 100 million units in 2016. The volume of smartphone sale is expected to touch 165 million units by 2017.
The report said trends show that a lot of users are buying smartphones with built in cameras, with image quality improving with each new generation. Connectivity also plays a big role, since applications available on smart phone make it easy to send images to social networking and photo sharing sites for viewing by others.
Affordable smartphones includes handsets in the price of Rs 4000-10,000. This segment accounts for 78 per cent of all smartphone sales equipped with almost similar features which one may get in these sub-Rs 10,000 cameras, and thus the craze of digital cameras have almost vanished, said D S Rawat, Secretary General ASSOCHAM, releasing the paper.
There has been a subsequent rise in the demand of smart phones in India in the last one year and one of the reasons behind this growing importance is largely due to the increase in social networking site. Most of the youth in the country share photographs online and upload photographs which has become a new trend in the metros thus giving rise to the need for smart phones, said Rawat.
According to the paper, most of the respondents said that the biggest advantage of clicking pictures with smartphones is that they can be shared instantly with your friends and family; a feature which is absent with most of the point and short cameras, adds the paper.
The report revealed that about 93% of the customers now prefer smartphones versus digital camera.
Almost 75% of the sales of Mobiles and Tablets came from consumers' residing in Tier-I and Tier –II cities. As per study, the sale of personal computer and MP3 players have already started declining; the impact of smartphone and tablet adoption is so great that the number of users accessing the Internet through PCs has started declining.
Sale of digital camera sale has come down due to large numbers of brands of smart phones at affordable price with multiple buying options, the report said.
During 2010-11, 75% of total camera sales in India was contributed by these point and shoot cameras, and the rest contributed by SLR cameras. But in 2015, this percentage dropped to just 30%, and it is expected fall by 2017, only 10-15% of overall sales would occur from this segment. The only hope for the digital camera brands in India now will depend on the forthcoming festive season which is expected to revive demand.
All three major player camera brands, Sony, Canon and Nikon, have roped in Bollywood stars as their brands ambassadors and are also reaching out to tier II and III cities in a bid to expand their reach. At present, the Indian market is flooded with a range of picture-taking smart phones priced below Rs 5,000/-in tier-II and tier-III cities.
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