March 29, 2024 13:52 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
PM Modi has mastered art of manipulating democracy, hurting Constitution: Mallikarjun Kharge | Mafia-turned-politician Mukhtar Ansari dies of cardiac arrest at 63 | NIA arrests key conspirator in Bengaluru cafe blast case | Actor Govinda returns to politics after 14 years of 'vanvas', joins Eknath Shinde camp | 'To browbeat and bully others is vintage Congress culture': PM posts after 600 lawyers write to CJI
Tata Consultancy Services wins three Silver Stevies at 2016 American Business Awards

Tata Consultancy Services wins three Silver Stevies at 2016 American Business Awards

India Blooms News Service | | 09 May 2016, 06:14 pm
Kolkata, May 9 (IBNS): Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading global IT services, consulting and business solutions organization, today announced that it won three Stevies at the 14th Annual American Business Awards, the nation’s premier business awards program. TCS was recognized with Silver Stevie Awards for Brand Experience of the Year (Business-to-Business), Mobile Marketing Campaign of the Year and Corporate Social Responsibility Program of the Year.

More than 3,400 nominations from organizations of all sizes and in virtually every industry were considered this year. More than 250 professionals worldwide participated in the judging process to select the 2016 Stevie Award winners.

Michael Gallagher, President and Founder of the Stevie Awards, stated: “The judges were extremely impressed with the quality of entries we received this year. The competition was intense and every organization that won should be proud.”

“We are honored to receive three Stevie awards, as recognition of TCS’ deep commitment to fostering both healthy bodies and healthy minds in the U.S. for children and their families,” said Surya Kant, President, North America, UK and Europe, TCS. “Alongside New York Road Runners, we worked hard to make the TCS New York City Marathon the most technically advanced and socially engaged marathon in the world, whereas TCS continues to expand its STEM education efforts, exemplified by its goIT program, which is now in middle and high schools in 32 cities across North America.”

TCS received two Silver Stevies in the sports marketing category surrounding its title sponsorship of the TCS New York City Marathon. The Brand Experience of the Year (B2B) was awarded for TCS’ deep involvement, alongside New York Road Runners, in creating a truly memorable ‘Race Week’ and ‘Race Day’ experience for runners, their supporters and spectators. From the creation of the official race mobile app with popular new runner tracking features, to the creation of “TCS Runfographics” – a series of fun and highly sharable illustrations to help expand awareness, interest and buzz around this iconic race. The second Silver Stevie was for the Mobile Marketing Campaign of the Year, exemplified by the official race app being ranked as the best new app in the Apple Store on Race Day.

TCS also received a Silver Stevie for CSR Program of the Year – for the third year in a row. Channeling its CSR mantra, “Impact Through Empowerment,” more than 15,000 North American employees volunteered 42,000+ hours for social good, in the areas of education, health and environment. For example, TCS’ flagship STEM education program, goIT, expanded from 12 to 27 cities in 2015, teaching middle and high school students computer programming and design, and offering career readiness workshops and teacher and parent orientations – with the goal of preparing the new generation of digital innovators.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.