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Hero Motocorp and Speedbrain join forces in motorcycle rally sports

Hero Motocorp and Speedbrain join forces in motorcycle rally sports

India Blooms News Service | | 13 May 2016, 02:31 pm
New Delhi/Munich, May 12 (IBNS) Hero MotoCorp Ltd (HMCL), a leading two-wheeler manufacturer, forayed into the world of motorcycle rally racing by forming a strategic partnership with Speedbrain GmbH, the German off-road racing specialist.

The newly formed ‘Hero MotoSports Team Rally’ will make its début at the Merzouga Rally(May 21 to 27, 2016) in Morocco, the company announced on Thursday.

 
The team will be riding the upgraded version of the Speedbrain 450 rally bike. 
 
The Hero MotoSports Team Rally will also participate in international rallies across the globe, leading up to the Dakar rally 2017.

 

Flying the new colours will be the riders CS Santosh and Joaquim Rodrigues.
 
Pawan Munjal, Chairman, MD and CEO, Hero MotoCorp Ltd., said, “In the recent past, we have rapidly expanded our global footprint and also made significant investments in enhancing our R&D capabilities. Motorsport is a natural progression for us, as it will allow us to bring value-added products with top-of-the-line technology for our millions of customers. This initiative is also reflective of our consistent support to sports and sportspersons. I welcome Santosh and Joaquim on board and wish them all the very best.”
 
Santosh, the off-road motorcycle star from India, has participated in several international rally events. His team mate, Joaquim Rodrigues, better known as ‘J-Rod’, from Portugal, has won titles and races in Motocross, Supercross and Enduro. 
 
The team will be headed by Wolfgang Fischer, Managing Director, Speedbrain.
 
Said Wolfgang Fischer, “After several successful years in the rally raid sport, collecting tons of experience and creating a very specialised, motivated and loyal race team and the conceptual skills on how to build an efficient and competitive bike, we are more than happy to form a new, strategic partnership with Hero MotoCorp, to realise our common vision for the future.”
 
The Hero MotoSports Team Rally will be under the direct supervision of Dr. Markus Braunsperger, Chief Technology Officer (CTO), Hero MotoCorp, and will work in close collaboration with his team at the Hero Centre of Innovation and Technology. 
 
Dr. Braunsperger said, “Hero products are known for their robustness, reliability and quality. It is, therefore, a logical step for us to engage in International Rally Sports – which is the ultimate proving ground for any product and its components. In Speedbrain we have a very professional and technologically capable partner and we look forward to a fruitful journey together.” 
 
The Hero MotoSports Team Rally will also assist in development and testing of new Hero vehicles concepts, using the data collected from the races.
 
 

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