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Tata Group launches e-commerce marketplace

India Blooms News Service | 28 May 2016, 04:15 am
Mumbai / Kolkata, May 27 (IBNS): The Tata group on Friday announced the opening of its e-commerce portal, for customers., a multi-brand Phygital e-commerce marketplace, will seamlessly blend online and in-store shopping experience for discerning customers. will offer customers the choice of making purchases not only from their website ( but through the mobile apps (iOS and Android platforms) on Day 1.
At launch, customers will be able to access a wide and well-curated range of top brands across the apparel, electronics and footwear categories, including many brands that are exclusive to There are a host of international fashion and luxury labels, offering products that are not easily accessible online. services will be available in the launch phase in 6856 pincodes across 689 cities and towns and 23 states and two Union Territories. This reach would be significantly enhanced in the coming weeks and months.
Cyrus P. Mistry, Chairman, Tata Sons, inaugurated the platform by ordering online at and picking up his order at the Westside store at Kala Ghoda, Mumbai. 
Commenting on the launch, he said, “At the Tata group, we have a rich heritage of pioneering initiatives., a first-of-its-kind phygital e-commerce marketplace brings to India a smart combination of the reassurance and in-store experience of a large on-ground network with the convenience of online shopping, bringing the best of both worlds together.”
“Currently there are only 30 million regular online shoppers in India and there is immense potential to bring the next 100 million with an offering that builds from their current path to purchase rather than expecting them to change behaviour. aims to achieve this by plugging need gaps across instore and online shopping with its unique phygital services and Certified Authentic Merchandise that invokes consumer trust and builds loyalty,” said Ashutosh Pandey, Chief Executive Officer,

Tata Group launches e-commerce marketplace

India Blooms News Service
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