April 25, 2024 22:29 (IST)
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IndusInd Bank launches new ad campaign on 'Fingerprint Banking'
Mumbai, June 30 (IBNS): IndusInd Bank has launched an integrated advertising campaign to unveil its service 'Fingerprint Banking'.
IndusInd Bank has launched this service where customers can do end-to-end banking transactions on its Mobile Banking app ‘IndusMobile’, by using just their fingerprint.
The campaign features Farhan Akhtar, brand endorser for IndusInd Bank and multitalented actor Boman Irani.
‘Fingerprint Banking’ service has been launched after studying consumer behavior and insights on remembering complicated as well as lengthy passwords.
It was found that customers tend to forget their passwords and resetting them again was a lot of trouble. With fingerprint banking, consumers can afford to forget passwords forever.
Apart from fingerprint, the mobile banking App also has functionality of ‘Swipe Pattern’ which can be set as a security identifier to conduct mobile banking transactions. This ensures that customers across all smart phone devices can do their banking transactions seamlessly without entering passwords.
Launching the campaign, Sumant Kathpalia, Head – Consumer Banking, IndusInd Bank said, “This advertising campaign from IndusInd Bank embodies a blend of strong consumer insight and interesting slice of life situations with subtle humor. The launch of this service has further strengthened the core brand philosophy of Responsive Innovation. We are glad that Bollywood’s two seasoned actors have associated with us and have enhanced the effectiveness of this ad campaign."
Ankur Suman, Principal Consultant & Creative Head, RK Swamy BBDO commented: “As always, IndusInd Bank has come up with yet another unique, differentiated service. So the communication needs to be potent enough to create the right degree of buzz amongst consumers. While we have demonstrated the convenience of Fingerprint Banking clearly, we have retained the zippy energy and humour that have given the brand’s communication a distinguished identity over the years.”
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