No resumption of passenger flight operation in Maharashtra now: Uddhav Thackeray | BJP-TMC faceoff as Dilip Ghosh en-route to his constituency stopped by police | Bengal Guv urges people to remain calm, asks govt to act fast in restoring services | With four new positive cases Assam COVID-19 cases surge to 350 | Indian jawans briefly detained by Chinese forces in Ladakh last week: Reports |
Michelin Man to make India debut

Michelin Man to make India debut

India Blooms News Service | 21 Jul 2016, 10:04 pm
New Delhi, July 21 (IBNS) Michelin, the world’s leading tyre technology leader, on Thursday announced the launch of its first television commercial in the country.

Themed ‘Safely Ahead’ this pan India campaign with the iconic Michelin manwill make its debut on Indian television channelssoon.

The campaign, which has been produced for Television as well as for digital advertising, will highlight Michelin’s ability to provide safer mobility for motorcyclists and scooter riders thanks to its technological knowhow and its 125-year history of delivering landmark innovations.

The campaigncenters around three elements that Indian riders negotiate daily while using their motorcycles and scooters:

·         Bad roads: dictate the fitment of robust tyres.

·         Wet roads: requiregood grip.

·         Braking: stopping ability to minimise braking distances.

During the unveiling of the campaign in Mumbai India, Gary Guthrie President of Michelin 2-Wheel Tyre Division, said: “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes.Our Michelin Man, ’Safely Ahead’campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’campaign is an effort towards achieving this key objective." 

Michelin Man to make India debut

India Blooms News Service
Comments ()

Post your comment:

Web Analytics