The company said the balm is a multipurpose solution for severe headache, body ache and cold.
Zandu Balm Ultra Power, a strong formulation fortified with potent ayurvedic ingredients is an extension of the company’s popular brand ’Zandu Balm’.
Speaking on the occasion of the launch, Mohan Goenka, Director, Emami Ltd said, “The topical pain management segment in India is pegged at around Rs. 2500 cr and Zandu Balm being a pioneer and a legacy brand in the field of Ayurveda for over 100 years, eyes a significant value growth of around 20% in the segment. The incidences of severe and chronic body pain and headache in India are on the rise due to unhealthy lifestyle, stress, poor posture and physical exertion.”
He said: ”Hence in conjunction with the growing consumer need, Zandu aims to provide a holistic care to consumers across generations. Our brand Zandu Balm Ultra Power therefore promotes a full and active lifestyle, free from the constraints of aches, pains and everyday discomforts.”
The product will be made available in a pack size of 8 ml, priced at Rs 30.
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