These smartphones mark the entry of Lava in the premium smartphone category and are testimony to the company’s renewed focus and investment towards in-house design, quality, manufacturing and supply chain.
Both the smartphones offer best-in-class camera and finest design quality.
Additionally, Lava Z25 sports a fingerprint sensor which lets users unlock the phone in 0.16 seconds. Priced at INR 18,000 and INR 11,500 respectively, Lava Z25 and Lava Z10 will be available in select retail stores in Delhi from Mar 23, 2017.
The phones will be available in other cities in a few weeks’ time.
Commenting on the launch, Gaurav Nigam, Product Head, Lava International Ltd said, “Lava Z series is a result of our continued innovation and focus on in-house research and development over the last 7 years. Over these years, we have developed a team of over 700 product development and design engineers in India and China collectively - the Z series is an output of our collective focus, as an organization, on in-house R&D. Lava Z25 and Z10 are packed with premium features of Camera, Fingerprint, Design and Durability that go well beyond the conventional boundaries in this price segment. Further, Z series is a premium product category for us which is born out of our end-to-end control on entire product value chain - from design to manufacturing”.
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