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Carlsberg India launches ‘Tuborg Classic’ in West Bengal

Carlsberg India launches ‘Tuborg Classic’ in West Bengal

| | 09 May 2017, 05:13 pm
Kolkata, May 9 (IBNS): Building on the tremendous success of Tuborg Green and Tuborg Strong, Carlsberg India announced the launch of Tuborg Classic, India’s first premium strong beer with Scotch Malts.

Tuborg Classic, with its rich personality, is a refreshingly strong beer with imported Scotch Malts for a stronger & smoother taste.

Recently launched in the cities of Mumbai, Pune, Aurangabad and Nagpur, Tuborg Classic will now be available in West Bengal as well.

Especially brewed for the Indian palate, Tuborg Classic is a rich tasting strong beer that offers the new generation of beer lovers a differentiated product. It is the perfect combination of strong and smooth. Superior quality scotch malts give the beer a well-rounded taste making the drinking experience easy and smooth. 

Commenting on the new product, Mahesh Kanchan, Director Marketing, Carlsberg India Pvt. Ltd. said, “Tuborg is the number 1 international beer brand in India and is appreciated by consumers for its taste, quality and innovative packaging. With Tuborg Classic, we aim to further strengthen our commitment to the Indian market & expand our portfolio. The Scotch Malts in Tuborg Classic make it a great tasting beer. We hope our consumers will appreciate the stronger and smoother beer experience that this new product offers.”

Tuborg Classic will be available in 650ml bottles in key markets across West Bengal. 

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