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AirAsia ties up with Kings XI Punjab for Champions Leagues T20

India Blooms News Service | 27 Aug 2014, 04:44 am
Chennai, Aug 26 (IBNS): Kings XI Punjab and AirAsia on Tuesday announced their association for the Champions Leagues T20 2014, commencing on Sept 13.
AirAsia will be the official back of the shirt sponsor of the franchise.
 
According to Mittu Chandilya, CEO, AirAsia India, “AirAsia is an enthusiastic supporter of sports and in the past have also been a sponsor of the Malaysia national football team, Singapore national football team and Queens Park Rangers. In India we have also sponsored Blind Football. We chose to associate with cricket as it is widely followed in India and Kings XI Punjab, a young and vibrant team which is very promising and thus we are happy to partner with them. We are optimistic about this partnership and would like to wish Kings XI Punjab all the best for the upcoming season. Kings XI Punjab resonates with our brand as they have an enduring spirit.”
 
Commenting on the announcement, Fraser Castellino, COO, Kings XI Punjab, said, “We would like to welcome Air Asia to the Kings XI Punjab family as our official back of the shirt sponsor. We are extremely pleased to have them come on board with us and are very hopeful of a fruitful and long term relationship. Both the brands have similar synergies and the high-flying airline perfectly complements the fast pace of T20 cricket. With this association, an exciting squad and support from our fans and other partners, we are heading in to the tournament with great excitement and zeal.”
 
Navroze D. Dhondy, Founder & MD, Creatigies Communications said “We are delighted to have created this very special partnership of two high-flying brands. Over the years the League has been a great platform. We are certain that both Air Asia and the KXIP will benefit from this association and we do hope this will be the beginning of a long and exciting partnership” 
 

AirAsia ties up with Kings XI Punjab for Champions Leagues T20

India Blooms News Service
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