Registering a 500% growth in last one year; Delhi, Bengaluru, Mumbai, Hyderabad and Kolkata have emerged as the top 5 cities for Ola Share.
On the eve of this announcement, Ola also launched a year-long campaign titled ‘#FarakPadtaHai’ to create awareness about shared mobility. The campaign was launched on a social media platform over the weekend by renowned cricketer-turned-commentator, Virender Sehwag.
As per the methodology designed by World Resource Institute (WRI), a global research organisation working towards catalysing a global transition to a low-carbon economy, Ola Share has effectively reduced 12 million kilograms of carbon dioxide and saved over 7 million litres of fuel with the distance travel by cabs reduced by 84 million kilometers, since its inception.
Vishal Kaul, COO at Ola said, “Ola Share is one of our flagship products and is poised to bring down traffic congestion on roads, which means that people in our cities will spend less time in traffic. We have seen a high uptake for the category on both the customer as well as the driver partner side, that has been a key element in its success.” He further added, “Cities such as Delhi, Bengaluru, Mumbai, Hyderabad, and Kolkata are the biggest users of Ola Share, and to keep the momentum going, we are selling Share Pass at a flat Re.1 in all our Ola Share cities. Share Pass, one of our recent and most popular product innovations, has seen phenomenal growth since its launch in November last year. Currently, Share Pass has already pre-sold 20 million+ Ola Share rides.”
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