Targeted at the personal car buyers, the Tata NEXON is the 4th product based on the ‘Impact Design’ philosophy.
"It brings together global and contemporary design with best-in-class technology and features for the ones who would like to express themselves with a unique style of their own. Keeping customers and their aspirations at the heart of the business, the Tata NEXON will deliver an emotional elevation through more individualized experiences in the passenger vehicles market," a company statement claimed.
Starting from Thursday, the Tata NEXON will be on sale, across 650 Tata Motors authorized sales outlets in India.
Pratap Bose, Head of Design at Tata Motors said, “The Tata NEXON is a revolutionary design, "Breaking the BOX” with an aerodynamic silhouette. This design element of the car enhances its sporty character and represents the evolution of the SUV design featuring the practicality and strength of an SUV with style of a sports coupe. It is the fourth product expressing the IMPACT design philosophy and is stylishly crafted, demonstrating the optimum balance of premium craftsmanship and advanced technology.
"We are confident that our relentless efforts towards design will play a pivotal role in our long-term success in this dynamic market and NEXON will further usher in a new chapter of our growth story,” said he.
Available in four variants – XE, XM, XT, XZ+, the Tata NEXON will come in five exciting colour options – Vermont Red, Moroccan Blue, Seattle Silver, Glasgow Grey and Calgary White and will come with a standard warranty of 75000 kms or 2 years, whichever is earlier.
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