Kolkata, Jan 8 (IBNS): India’s largest luxury car brand Mercedes-Benz, on Monday announced a historic sales record achievement by clocking the highest ever yearly, half-yearly and also Q4 sales in 2017.
By registering record sale of 15,330 units in the January to December 2017 period, Mercedes-Benz grew its sales volumes by a robust 15.9%, firmly maintaining its strong hold on the dynamic Indian luxury car industry.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz today remains the most preferred luxury car brand in India and our increasing sales volumes, firmly underlines the customer’s trust on a winning brand. Our market strategy is well-founded and highly customer centric, enabling us to contribute to the economy by doubling our volumes in the span of few years. 2017 was a successful year for us and the decision to introduce the Long Wheelbase E-Class was strategic and highly successful. We are in particular very satisfied with the strong growth in volumes in the C-Class, E-Class and the SUV segment which remains the mainstay of our portfolio. Clocking more than 15,000 sales units is one of the many first-of-its kind achievements for Mercedes- Benz in the luxury car segment in India, and we are glad to achieve them and spearhead the industry,firmly.”
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