Kolkata, Mar 26 (IBNS): After a grand success in Chennai, Hyderabad, Thrissur and Bengaluru, the 2018 Mercedes-Benz Luxe Drive Live now reaches Kolkata – the capital of West Bengaland the ‘Cultural Capital of India’.
In the past, Luxe Drive has been successfully conducted in various cities of India enticing the participants with its exceptional consumer centric approach and now is all set to entice the city of Kolkata with its luxurious and dazzling experience.
The 2018 Luxe Drive live is based on three exciting pillars of Adrenaline, Gourmet and Music, providing the participants a holistic brand experience. Patrons witnessed a fun filled evening with India’s most recognized and engaging brand in the Music industry – MTV. The event took place on Mar 24 and 25 at Aquatica Water Park, Kolkata.
Patrons received an opportunity to drive the fascinating range of Mercedes-Benz vehicles on the specially designed tracks. Professional racing drivers displayed the technological prowess and luxury quotient of the cars.
Adding an exciting element to the initiative, Mercedes-Benz hosts MTV Sessions, which brings together some of the supremely talented artists across genre to create a perfect weekend for participants.
Keeping participants’ convenience and feedback, Luxe Drive Live has been specially scheduled from 14:00 hours till 22:00 hours on both the days so that they can enjoy the experience to its best. Luxe Drive Live also boasts of more self-drive zones with extended drive duration for the participants. In its endeavor to provide a perfect blend of luxury and exclusive culinary experience, Mercedes-Benz India associated with celebrity Chef RanveerBrar for some epicurean delights for patrons coupled with exclusive workshop on Gourmet and food photography.
Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “We are continuously creating new avenues of customer engagement and delight towards winning the hearts and minds of our patrons by providing them the best of the brand’s offerings. Kolkata also known as ‘City of Joy’, is a growing luxury car market and has a keen affinity towards luxury& elegance and it gives us immense pleasure to bring unique customer engagements like Luxe Dive Live to thiscity.In 2018, Luxe Drive evolves into ‘Luxe Drive Live’ with several new and industry first initiatives. Through these events, we get the right opportunity to deepen our relationship with existing and potential customers and also showcase what the brand stands for.”
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