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Tata Tea launches 'Acti Green'

India Blooms News Service | 22 Oct 2014, 09:52 pm
Kolkata, Oct 22 (IBNS): Tata Tea, India's leading tea brand from the house of Tata Global Beverages, launched a new variant in the green tea category, aligning health and festivity this season.

Tata Tea Acti Green aims at popularising green tea and making to accessible to a wider consumers, keeping tea drinkers revitalised and active through the day.  It is available at convenient price points and milder blends, in exciting Indian flavours of ‘Elaichi’, ‘Tulsi-Nimbu’ and regular ‘Green Tea’.

With the growing consciousness towards wellness, consumers are embracing a healthy lifestyle and have included green tea as a part of their daily diet to keep themselves active and rejuvenated.

Tata Tea Acti Green aims to balance the overindulgence of the festive season and is tailored to be the preferred natural beverage that cleanses your system. The brand set out to demystify the notion of green tea being highly priced and is offered in smaller packaged quantities, for experimental first time consumers.

Vikram Grover, Vice President & Head Marketing – India & South Asia, Tata Global Beverages Limited said, “India is a young and dynamic country on the move. In this, Tata Tea seeks to democratise the benefits of green tea, which helps Indians stay agile and active in the midst of their busy lifestyle. There isn’t a better time than festival season.

At Tata Tea, we have always believed in making our products accessible to Indians across consumer segments and we echo this with the launch of Tata Tea Acti Green by offering a well-priced package along with wellness. With every one in three Indian households having consumed Tata Tea over the course of last year, the Acti Green offers  distinguished taste coupled with wellbeing, resonating with the diverse set of Indian consumers.”

Tata Tea launches 'Acti Green'

India Blooms News Service
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