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Adani Wilmar expands launching 'Fortune Soya Chunks'

| | Jul 03, 2014, at 10:43 pm
Kolkata, July 3 (IBNS) Ahmedabad-based Adani Wilmar Ltd., manufacturer and distributor of edible oils, has further expanded its branded foods product portfolio by launching soya chunks under its flagship brand, Fortune.

The Fortune Soya Chunks, manufactured at the company's state-of-the-art facility in Vidisha, Madhya Pradesh, are full of nutrition and 100% vegetarian, it claimed. They come loaded with the power of Proti 9, a combination of nine essential amino acids necessary for good health and growth, the company said.

Said Angshu Mallick, COO, Adani Wilmar Ltd here.: "Today's consumers are health and quality conscious. The last decade has seen a paradigm shift in consumption patterns in India from non-branded food products to branded food products. After evaluating this growing trend, we introduced the first of our premium line of food staples, the Fortune Besan. Now, we are delighted to bring you yet another food product, Fortune Soya Chunks."

Tollywood actress Rachna Banerjee was present at the event.

Added B. Chatterjee, Head - R&D India, Adani Wilmar: "Fortune Soya Chunks go through a stringent process of purification and  quality checking to preserve the power of Proti 9, the complete protein which contains all the nine essential amino acids in the correct proportion for supporting biological functions in the human body."

"The Fortune Soya Chunks are super soft, delightfully delectable, and easy to digest. These wonder nuggets are good for everyone in the family, in line with the company's brand promise of 'For a healthy growing India.' In addition to proteins, they provide vitamins, minerals and fibre for growing children, help in reducing weight because of their low fat content, reduce bad cholesterol, and promote bone health. The product is being offered at very competitive prices of Rs 10/- for 50 gm, Rs 15/- for 90gm, Rs 35/- for 200 gm and Rs 135/- for 1KG," it said.

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